A lucky Roscommon man, resident in County Meath, Thomas O’Brien, has won a stunning new Kildare home! The “Win a Home in Kildare” fundraising campaign, run by Club Rossie GAA and supporting the ONE Charity, has concluded with a major win. The campaign raised significant funds for Roscommon GAA and the Dermot Earley Centre of Excellence development project. It also boosted awareness for both organisations.
Following the exciting announcement of the winner, the ‘Win a Home in Kildare’ campaign proved to be a resounding success. The grand prize, a beautiful new Kildare property, captivated people nationwide. A strategic digital marketing campaign featuring multi-platform content and influencer marketing drove ticket sales and engagement.
Connecting with a diverse audience was key to the campaign’s success. In addition, compelling bonus draws, regular website updates showcasing campaign progress and impact, and strategic news placements kept supporters informed. Similarly, targeted Facebook ads tailored to four distinct audience profiles further expanded reach.
Local heroes and well-known personalities played a vital role. Video reels and ads featuring figures like Dermot Earley Jr., Jim Gavin, Davy Burke, Ellen Irwin, and Paddy Joe of Roscommon resonated deeply. Videos highlighting GAA players who served in the Irish Army also added a powerful connection.
The campaign generated significant funds for Club Rossie GAA and ONE Charity. This, in turn, drove online visibility for the ‘Win a Home in Kildare’ fundraiser, the Dermot Earley Centre of Excellence, and ONE Charity’s vital work.
Club Rossie Chairperson Pat Compton thanked ticket buyers for their support. He emphasized that they were “investing in the future of our community and providing players across all codes and at all levels with the facilities they need to become the best that they can be.”
The ‘Win a Home in Kildare’ campaign achieved remarkable fundraising results and raised awareness for important causes. This success demonstrates the power of strategic digital marketing, community engagement, and influential voices.
For a more detailed analysis of the campaign’s digital marketing strategy, see our case study.
