We are incredibly proud to announce the successful conclusion of our collaboration with Cortoon Lavally Playing Fields on their recent fundraising draw.
The goal was ambitious: fund the development of state-of-the-art playing pitches for the local community by raffling a brand-new Toyota Hilux. Working closely with the club’s committee and their online sales team, JEL Marketing stepped in to maximise reach and drive national conversions.
Our Digital Strategy
To ensure the campaign resonated nationwide, our team at JEL Marketing executed a strategy designed to maximise visibility and ticket sales:
- Expanded Reach & Targeting: Working closely with the internal team, we refined the digital targeting to ensure the draw reached supporters across Ireland, moving the campaign far beyond a local audience.
- Influencer-Driven Content: Our team coordinated a series of video campaigns with both local and national influencers. This helped us share the Cortoon Lavally story with a much wider audience, keeping the campaign’s momentum strong and driving consistent entries throughout the duration of the draw
- Strategic Campaign Management: By actively managing the digital advertising budget across Meta and other platforms, we were able to scale the most effective content in real-time, ensuring the best possible return for the club.
The Result
The numbers speak for themselves. Not only did a lucky winner drive away in a new Hilux, but the campaign officially exceeded its fundraising targets. These vital funds will now go directly toward the next stage of pitch developments for Cortoon Lavally. We want to extend a massive congratulations to the winner and the entire committee for their incredible dedication.
We wish the club the very best as they break ground on their new facilities!
