Strategy and Execution
Multi-Platform Content Strategy
- Targeted Facebook Ads: Leveraging persona development, we crafted four distinct audience profiles to ensure targeted Facebook ad campaigns.
- Compelling Bonus Draws: We offered exciting bonus draws alongside the main raffle prize to incentivise ticket purchases and sustain sales over a long campaign.
- Website Updates: Regularly updated content on the campaign website kept supporters informed about the fundraiser’s progress and the impact of their contributions. It also ensured trust in the raffle amongst the public.
- Strategic News Stories: To amplify reach, we strategically created news posts and exciting new updates about the campaign and the Dermot Earley Centre of Excellence on the website.
Influencer Marketing with Local Heroes
- We collaborated with well-known personalities for video reels and advertisements to resonate with diverse audiences. These included everybody from Dermot Earley Jr and Jim Gavin (All-Ireland winning Dublin Manager), to Davy Burke (current Roscommon Football manager) and Ellen Irwin, and well-known Roscommon personalities such as Paddy Joe of Roscommon Town.
- Videos featuring GAA players who served in the Irish Army further strengthened the campaign’s message.
Target Achieved
The campaign successfully met its target, raising significant funds for both Club Rossie GAA and supporting the ONE Charity.
