Limerick GAA, driven by the need to establish a state-of-the-art facility for the development of Gaelic Games in the county, embarked on an ambitious fundraising endeavour. They decided upon a raffle offering a highly desirable, fully furnished apartment in the picturesque village of Adare as the grand prize.
Adare is recognised as one of the prettiest villages in Ireland, and the location of Adare Manor which will be home to the 2027 Ryder Cup Golf Tournament.
Strategy and Execution
Multi-Platform Content Strategy
- Website Updates: Regularly updated content on the campaign website kept supporters informed about the fundraiser’s progress and the impact of their contributions.
- Compelling Bonus Draws: Offered exciting bonus prizes alongside the main raffle prize to incentivise ticket purchases. This included leveraging Adare’s reputation as a golfing destination by offering golf-related prizes and tapping into local passion by offering GAA Hurling match tickets.
- Strategic News Stories: Created news posts and exciting updates about the campaign and the centre of excellence on the website to amplify reach.
- Targeted Facebook Ads: Leveraged persona development to craft targeted Facebook ad campaigns to reach specific audiences.
Influencer Marketing with Local Heroes
- Collaborated with well-known personalities from the GAA community for video reels and advertisements to resonate with diverse audiences.
Fundraising Goal
The campaign exceeded expectations by raising over €1.16 million.
